Gloria Moss MA, FCIPD, PhD, is an expert on the way that staffing your organisation with people who are in tune with your customers can massively improve the bottom line.  She advises companies on Diversity issues whilst building a knowledge-base from her work as Professor in Management and Marketing at Buckinghamshire New University in the UK and Visiting Professor at the Ecole Superieure de Gestion (ESG), Paris.  Formerly, she was in charge of Training and Development at Courtaulds Acetate and Eurotunnel.

She brings many years of practical experience of helping organisations benefit from greater diversity with a unique research base offering insights into the preferences that your customers are likely to have, based on a unique understanding of the impact of gender and nationality on attitudes and perceptions.  Her unqiue body of work shows the kind of leadership style that will inspire the greatest number of people and the kind of 'look' that will appeal most in a website or a piece of packaging to customers

She has conducted consultancy projects for many FTSE 100 companies across a range of sectors including the retail, financial and legal sectors with clients including Marks and Spencer, Ford, Canon Cameras, Bounty, Directski, Allen and Overy, Bayer and Telefonica.   Her consultancy work has focused on:

-  unconscious bias and how this affects all of our preferences

-  investigation into the extent of unconscious bias in recruitment an selection criteria and processes

-  training in overcoming unconscious bias

-  audits and workshops on optimising the servicescape for particular customer markets

 

She is the author of over seventy refereed journal articles and conference papers, a regular contributor to newspapers and author of three books:

Gender, Design and Marketing (2009), Gower 

          Profiting from Diversity - Edited by Gloria Moss            Lessons on Profiting from Diversity 
                                

Profiting from Diversity (2010), Palgrave Macmillan

Lessons on Profiting from Diversity (2012), Palgrave Macmillan 

A new book, Why men like straight lines and women like polka dotswill appear in spring 2014 published by O-books.

She has a wide network of experts that she can bring into projects.

A list of her publications follows:

1.Authored books

Moss, G (2014), Why men like straight lines and women like polka dots, Psyche books, John Hunt books

Moss, G (2009), Gender, design and marketing, Farnham, Gower    

 

2.  Books edited by GM

Moss, G (2010), Profiting from Diversity:  The Business Advantages and the Obstacles to Achieving Diversity. Edited by G Moss, Basingstoke, Palgrave Macmillan

Moss, G (2012), editor, Lessons on Profiting from Diversity, Basingstoke, Palgrave Macmillan

 

(2)  Chapters in books

Moss, G, Kubacki, K, Hersh, M and Gunn, R (2010), Knowledge Management:   the benefits of collectivism, in Profiting from Diversity, Palgrave Macmillan (see above)

Moss, G, Farnham, D and Cook, C (2010), Women managers in Latvia: a universal footprint for the future, in Profiting from Diversity, Palgrave Macmillan (see above)

Moss, G (2010), Variety is the spice of life:  how design diversity can enhance profitability, in Profiting from Diversity, Palgrave Macmillan (see above)

Moss, G (2010), Design diversity: the organisational obstacles, in Profiting from Diversity, Palgrave Macmillan  (see above)

Moss, G (2012), Webdesign and diversity, in Lessons on Profiting from Diversity, Palgrave Macmillan

Mullen, H, Moss, G and Wolf, C (2012), Digital communications and older groups:  an Anglo-French comparison, in Lessons on Profiting from Diversity, Palgrave Macmillan

Moss, G (2012), Professional services firms and gender diversity, Lessons on Profiting from Diversity, Palgrave Macmillan

    Moss, G (1992) Different European perspectives on selection techniques:  the case of      

   graphology in business, in Human Resource Management in Europe (Ed S Vickerstaff)

   (1992), Chapman and Hall.

 

Ian Dodds, Alan David, Gloria Moss, Valeriya Kanuk, Peter Unwin, Diversity's contribution to the bottom line:  assigning a monetary value to diversity initiatives, in Lessons on Profiting from Diversity, Palgrave Macmillan

Moss, G (1992) Determining and training for language needs in multi-national firms" in Human Resource Management in Europe (see above)

 

Moss, G (2009), The implications of Diversity in E-Commerce, In E-Commerce coming into its own, Ed B K Nescott, Nova Publications, USA

 

    

(3)Refereed articles in academic journals  

Moss, G (in press), Unconscious bias as a mechanism for indirect discrimination, Equal Opportunities Review

Moss, G, Wulf, C and Mullen, H (2013), Internet Marketing to 50+ generations in the UK and France, Journal of International Consumer Marketing, 25, 45 – 58  

Moss, G (2010), Water and health:  a forgotten connection, Perspectives in Public Health, Sep, 130(5), 227-232

Moss, G and Gunn, R (2009), Gender differences in website production and preference aesthetics:  preliminary implications for ICT in education and beyond, Behaviour and Information Technology, 28 (5), 1362-3001 

Moss, G, Skinner, H and Parfitt, S (2009), Men and women: do they value the same things in mainstream nightclubs and bars? Tourism and Hospitality Research, 9, (1), 61-79

Moss, G, Gunn, R and Kubacki, K (2008), Gender and web design:   the implications of the mirroring principle for the services branding model, Journal of Marketing Communications, 14 (1), 37–57                                                                                                          

Moss, G (2007), Psychology of performance and preference:  advantages, disadvantages, drivers and obstacles to the achievement of congruence, Journal of Brand Management, 14, 4, 343-358 

Moss, G (2007), The impact of personality and gender on branding decisions, Journal of  Brand Management, 14, 4, 277-283

Moss, G, Hamilton, C Neave, N (2007), Evolutionary factors in design preferences, Journal of Brand Management, 14, 4, 313–323.

Moss, G, Kubacki, K, Hersh, M and Gunn, R (2007), Knowledge management in Higher Education:  a comparison between individualistic and collectivist cultures, European Journal of Education, 43, 3, 377-394

Moss, G and Kubacki, K (2007),   Researchers in Higher education: a neglected focus of study, Journal of Further and Higher Education, 31, 3, 297–310

Gloria Moss, Rod W Gunn (2007), Gender Differences in Website Design: Implications for Education, Journal of Systems, Informatics and Cybernetics, 5 (6), 38 - 43   see http://www.iiisci.org/journal/CV$/sci/pdfs/I196XFB.pdf

Horvath, G, Moss, G, Gunn, R and  Vass, E (2007), Gender and web design software, Journal of Systems, Informatics and Cybernetics, 5 (6), 22-27 see http://www.iiisci.org/journal/CV$/sci/pdfs/I572DJB.pdf

Kubacki, K, Moss, G and Price, E (2007), Purchasers in provider mode : the case of children’s music education, Marketing Review, 7, 1, 3-22

Skinner, H, Kubacki, K, Moss, G and Chelly, D (2007), Implications of International marketing in a newly enlarged European Union:  Some insights into cultural heterogeneity in Central Europe, Journal for East Europe Management Studies, 13 (3), 193-216

Moss, G, and Daunton, L (2006), The discriminatory impact of deviations from selection criteria in Higher Education selection, Career Development International, 11 (6), 504-521  *

Moss, G, Gunn, R and Kubacki, K (2007), Angling for Beauty:  commercial implications of an interactive aesthetic for web design, International Journal of Consumer Studies, 31 (3), 248-257 

Moss, G and Gunn, R, (2006), Some men like it black, some women like it pink:  consumer implications of differences in male and female website design, Journal of Consumer behaviour, 5 (4), 328-341

Page-Thomas, K, Moss, G, Chelly, D and Yabin, S (2006), International Journal of Retail and Distribution Management, Special Edition: Electronic Commerce in the Retail Sector: From Exploratory Channel to Strategic Necessity, The provision of service delivery  information prior to purchase:  a missed opportunity online, 34, 4/5, 258-277

Moss, G, Gunn, R and Kubacki, K (2006), “Gender issues and the internet: a study of Polish websites”, Świat Marketingu (Polish peer-reviewed marketing journal), June http://www.swiatmarketingu.pl/

Moss, G, Daunton, L and Gasper (2006), Crack the leadership combination to secure High Performance Working, People Management, 31 August, p.50

Moss, G, Gunn, R and Kubacki, K (2006), Optimising web site design in Europe: Gender implications from an interactionist perspective", International Journal of Applied Marketing, 2 (1)

Gunn, R and Moss, G (2006), an Interactive Aesthetic for French and UK e-commerce', International Journal of Technology, Knowledge and Society. http://ijt.cgpublisher.com/home.html

Skinner, Moss, G and Parfitt, S, “Nightclubs and bars:   what do customers really want?” (2005), International Journal of Contemporary Hospitality Management, 17, 2, 114-122

Moss, G (2003), The implications of the male and female design aesthetic for public services, The Innovation Journal, 8 (4)

Hersh, M and Moss, G “Heresy and orthodoxy: challenging established paradigms and disciplines” (2003), Journal of International Women's Studies, Special issue:  Feminist Challenges:  crossing boundaries, 5, 3, 6-21

Moss, G (2002), Men and women play their cards differently (2002), Ethical Record, summer

Moss (2002), Historical perspectives on health: The Essene’s sister sect in Egypt: another medical site?  The Journal of the Royal Society for the Promotion of Health, 122: 256 – 265

Moss, G and Colman, A (2001) Choices and preferences:  experiments on gender differences (2001), Journal of Brand Management, 9, (2), 89-98    

Moss, G and Vinten, G (2001) Choices and preferences:  the effects of nationality, Journal of Consumer Behaviour, 1,2, 198-207 

Moss, G (2000) Medicine 2000 years ago: the case of Qumran and other biblical sites, Journal of the Royal Society for the Promotion of Health, 120(4):255-61

Moss, G (1999), Gender and consumer behaviour:  further explorations, Journal of  Brand Management, 7, 2, 88-100

Moss, G (1998), Religion and medicine:  the case of Qumran, Faith and Freedom, 51, 146, 44-62

Moss, G (1996) Do males and females make judgements in a self-selecting fashion? Journal of Art and Design Education, 15, 2, 161-170

Moss, G (1996), Sex:  the misunderstood variable, Journal of Brand Management,  3, 5, 296-305

Moss, G (1995) Differences in the designs and design aesthetic of men and women: implications for product branding, Journal of Brand Management  3, 1, 51-61

 

5.Non-refereed articles

Moss, G (2001), Eve-olution, Book review (2001) in Journal of Brand Management, Autumn

Moss, G (2001), Parallel paradigms, Equaliser, January

Moss, G (2000), Design with a difference, Designing, Spring, 22

Moss, G (2000), Experts and their privileges, Cafas Update, 28, 13-18

Moss, G (2000), Sects, drugs and rotten scrolls, Fortean Times, 131, 40 - 44

Moss, G (1996), Bringing the sexes to book, The Times, 13 May

Moss, G (1995), One man's neat design is a woman's turn-off (l995), Independent, 7 August

Moss, G and Danor, R (1995) Personality from figures, a study into the interpretation of the three column figure test, Freund Publishing                   

Moss, G (1995), The writing on the wall, Everywoman, May

  

    6.Refereed, published conference proceedings

Moss, G (2014), The impact of nationality and gender on consumer preferences, Design Management

Institute Conference, 4 September

 

Horvath, G and Moss, G (2012), Gender and design preferences:  a five country comparison,

Emerging themes in Business Conference, University of Wales, Newport, 20 March

Moss, G, Wulf, C and Mullen, H (2010), Marketing to 50+ generations: an overview of e-behaviour in the UK and France, American Marketing Association, 23 July, Lille

    Mullen, H, Moss, G and Wulf, C (2009), Marketing to ‘Seniors’ in France and the UK: an

    Approach to E-Communication, Conference on ‘Les Seniors’, Ecole Superieure de Gestion,

    Paris, 25 November, Mullen, Hilary, Gloria Moss and Catharina Wulf

 

Abraham, S-A and Moss, G (2009), The glass ceiling: perceptions and experiences of women with and without children, British Psychological Society Conference, Psychology of Women section, 17 July

Moss, G, Farnham, D and Cook, C (2008),    Lessons on gender and management from Latvia, International Conference new socio-economic challenges of development in Europe 2008, Labour Market Issues, October 2 – 4, 2008,

Horvath, G and Moss, G (2008), Gender preferences and web-marketing: the case of UK online groceries, 50th Georgikon Scientific Conference, Keszthely, Hungary, 24-25 August 

Kubacki, K, Moss, G, Skinner, Parfitt, S (2008), What do Polish customers really want from nightclubs and bars, 2nd International Scientific Conference, Marketing Theory challenges in transitional societies, 26-27 September, University of Zagreb, Croatia

Moss, G, Horvath, G, Gunn, R (2007) Refining our understanding of men and women’s design preferences, 3 Sept, Towards a UX Manifesto, University of Lancaster

Gunn, R, Moss, G and Silvana Azzopardi (2007), The Advertising Effectiveness of Maltese Banks, Academy of Marketing, Kingston, July 2007

Moss, G and Gunn, R (2007), Gender differences in website design:  implications for teaching, learning and assessment, CITSA, Florida, 13-15 July    Awarded best paper for session

Gunn, R, Moss, G, Sanders, G and Gasper (2007), Are nursing and police websites adapted for their target markets?, CITSA, Florida, 13-15 July

Horvath, G, Moss, G, Gunn, R AND Vass, E (2007), Gender and webdesign software, CITSA, Florida, 13-15 July

Horvath, G, Vass, E, Gunn, R and Moss, G (2007), E-Bay adverts:  how do these differ by sector and gender of originator?, CITSA, Florida, 13-15 July

Hersh, M and Moss, G (2007), New media and the digital divide:  accessibility and usability for disabled people and women, CITSA, Florida, 13-15 July

Moss, G, Gunn, R and Kubacki, K (2006), The impact of gender differences in web design aesthetics on the services branding model, Multimedia Applications in Education, University of Sciences FH Joanneum, Graz (see www.mapec.at/program2.html#  )  Proceedings: www.mapec.at/proceedings.html

Moss, G, Gunn, R and Kubacki, K (2006), Gender and web design:  the implications of the mirroring principle for the Services Branding Model, 8th ACR Conference on Gender, Marketing and Consumer Behaviour, Edinburgh, 30 June

Skinner, H, Kubacki, K, Moss, G and Chelly, D (2006), How an Understanding of Nation Branding Informs the Knowledge Economy, 2nd Annual Colloquium: the Academy of Marketing ’s Brand and Corporate Reputation SIG, 7-8 September, Manchester 

Gunn, R, Moss, G, Bowen, J, Bernal, I, Lisney, E and McDaid, S (2006), A Comparison of Gender Bias in Art and Science Museum WebsitesEVA 2006 London Conference Proceedings, London, UK, 26-28 July 2006. EVA Conferences International, pages 5.1-5.7, 2006.

Page-Thomas, K, Kubacki, K, Moss, G, and Chelly, D (2006), How Useful is The Web Where You Live? Profiling Perceived Usefulness of the Web in Central and Western Europe', Academy of Marketing Conference, July, London  

Moss, G, Daunton, L and Gasper (2006), The impact of leadership selection on High Performance Working, CIPD Professional Standards Conference, 26-28 June 2006, Keele University 

Skinner, H, Kubacki, K, Moss, G and Chelly, D (2006), “Segmentation in a newly enlarged European Union: some insights into cultural heterogeneity in Central Europe”, 23rd World SVU World Congress (Czechoslovak Society of Arts and Sciences), University of South Bohemia, Ceske Budejovice, Czech Republic, 25 June – 2 July 2006. ISBN 80-903600-5-X

Skinner, H., Kubacki, K., Moss, G. and Chelly, D. (2006) “Segmentation in a Newly Enlarged European Union: Some Insights into Cultural Heterogeneity in Central Europe”, 2006

Moss, G, Sheehan, M, Daunton, L, (2006), Sexual harassment in the workplace: costs of not filling the gaps, 5th International Conference on workplace bullying – the way forward, 15-17 June

Moss, G, Sheehan, Daunton, L (2006), Sexual harassment in the workplace:  a tale of multiple gaps, European Academy of Management, 16-19 May, Oslo

Moss, G, Daunton, L and Gasper, R (2006),   The positive impact of selection criteria on leadership diversity:  a comparison of two organizations, European Academy of Management, 16-19 May, Oslo

Moss, G (2006) and Gunn, R (2006),   Gendered subjectivities in website design:  an exploration of weblog views, Women into IT (WINIT), Salford University, 21 March  

Bowen, J,  Moss, G, Gunn, R, Bernal, I, Lisney, E, McDaid, S, and Numerico, T. Encouraging Gender Balance: A Survey of European Art Museum Websites,  In Vito Cappellini and James Hemsley (eds.), EVA 2006 Florence Conference Proceedings, Florence, Italy, 3-7 April 2006. Pitagora Editrice Bologna, pages 185-190, 2006.

Moss, G, Kubacki, K, Hersh, M and Gunn, R (2005), Influences of National Culture on Intellectual Capital Development in Higher Education Institutions (2005), Critical Management Studies, 4th Critical Management Studies Conference, July, Cambridge 

Moss, G and Gunn, R (2005), Websites and services branding:  implications of Universities’ websites for internal and external communications, Critical Management Studies, 4th Critical Management Studies Conference, July, Cambridge  

Moss, G, Gunn, R and Kubacki, K (2005), Angling for Beauty:  commercial implications of an interactive aesthetic for web design, Proceedings of Academy of Marketing and American Academy of Marketing, Dublin 

Kubacki, K, Moss, G, Price, E (2005), Purchases in provider mode:  the case of children’s music education, Proceedings of Academy of Marketing and American Academy of Marketing, Dublin

Hersh, M and Moss, G, Heresy and orthodoxy: challenging established paradigms and disciplines (2003), Women’s Studies Network (UK) Association, University of London, May

Hersh, M and Moss, G (2003), The perils of inter-disciplinary research, Annual Conference of Assistive Technology

Hersh , M and Moss, G (2003), Heresy and orthodoxy: challenging established paradigms and disciplines (2003), Women’s Studies Network (UK) Association, University of  London (4 July)  

Moss, G (2003), The self-selecting tendency and its implications for recruitment, the Pierre Bourdieu conference, University of East London (20 June)

Moss, G (1996), Sex - the forgotten segmentation variable, Dissent in Management Thought Conference, London, September

Moss, G (1995), Why have there been so few female Rembrandts?, Men in Management Conference, Leeds, May

Moss, G (1995), Male and female design aesthetics, Design Interfaces Conference, Salford, April

 

7.Other conferences / talks

Moss, G (2013), ‘Gender Marketing’, the Expert Presentation at the Global Diversity and Inclusion Conference, Barcelona, 22 February

Moss, G (2013), Retail and Gender Marketing, Guest speaker at Brighton University, 15 February

Moss, G and Horvath, G (2012), Five Country Study of Design Preferences: How Men and Women in Five Countries React to Designs Produced by Men and Women, Scholarship in action conference, Bucks New University, 21 February 2012  

 Moss, G (2013), ‘Gender marketing’, This was the expert presentation session at the 5th Global Diversity and Inclusion conference, Barcelona, 21 February